Award-winning expertise and analysis

Designing tomorrow’s cities with today’s data

We use data to illuminate the complexities of economies and communities. Our analysis paves the way for informed decisions and effective strategies, supporting meaningful development and enhanced community well-being. Our team blends advanced analytics with a passion for problem-solving, providing insights that lead to actionable and impactful solutions.

Our work has earned us multiple accolades, including awards from the Planning Institute of Australia, the Urban Development Institute of Australia and Economic Development
Australia.

The Geografia story

Over a decade of data & discovery

Since its establishment in Melbourne and Perth 16 years ago, Geografia has consistently been recognised for high-quality analysis, from peer reviewing other firms’ work to contributing to infrastructure, economic and strategic planning in every Australian state and
territory, as well as other countries, including Canada, Malaysia, French Polynesia, China and Mexico.

Geografia was formed with the mission to apply complex systems analysis to enhance urban environments, driven by a commitment to innovation and quality.

Our unique methodologies

The Geografia Difference

Our unique methodologies are deeply interwoven with our commitment to sustainability and guided by our core values:

  1. Respecting skills and knowledge:
    We prioritise continuous learning and expert application in all our projects.
  2. Being thoughtful and striving for better answers:
    Every solution is crafted with care, aiming for the most effective outcome.
  3. Welcoming debate and valuing constructive tension:
    We believe in the power of diverse perspectives to refine our insights.
  4. Enjoying developing and sharing new ideas and solutions:
    Innovation is at the heart of our practice, fostering a creative environment.These principles guide our use of advanced analytics in demography, economics, and spatial analysis, ensuring our data-driven solutions are not only robust and actionable but also ethically grounded and forward-thinking.

Our accolades

Geografia’s achievements

2015 | Planning Institute Australia
Best Planning Ideas – Large Project for Greater Launceston Plan

2017 | Economic Development Australia
Economic Development Initiatives – Rural & Remote – for Small Town, Big Data: Shire of Broome

2018 | Economic Development Australia
Digital Entrepreneurs – for Spendmapp

2021 Urban Development Institute Australia NSW
City Life Labs Prize – for City Analytics

2019 | The Commonwealth Department of Industry, Innovation and Science’s Business Research and Innovation Initiative (BRII)
Feasibility Study funding for Tourism Revenue Impact Predictor (TRIP), the next generation of tourism impact prediction models

Our valued clients

Collaborating for success

Geografia has built a robust track record of partnering with clients to address complex economic, demographic, and spatial challenges. We have worked with numerous government departments, local councils, and businesses across Australia and overseas. Notable collaborations include the Department of Local Government, Racing and Multicultural Affairs (QLD), ACT Government,

Department of Regional NSW, and numerous local councils from the Kimberley to Tasmania, Far North Queensland to the South West of Western Australia.

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ACT Government
APP Corporation
Arts Victoria
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Bathurst
Baw Baw Shire Council
Boroondara City Council T
Break O'Day Shire Council T
Brimbank City Council T
Brisbane Catholic Education T
Brisbane City Council
Brookfield Properties
Brookton Shire Council
Broome Shire
Bunbury
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Catholic Schools Office Maitland-Newcastle
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City of Ballarat
City of Busselton (Shire)
City of Greater Geelong
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City of Melbourne
City of Newcastle
City of Onkaparinga
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City of Port Phillip
City of Swan T
City of Sydney
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Colac-Otway Shire Council T
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Corangamite Shire
Court Services Victoria
Crime Stoppers
Cube Group
Darebin City Council
Department of Education and Training (VIC)
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Department of Health and Human Services (VIC) T
Department of Jobs, Precincts, and Regions (VIC)
Department of Local Government and Communities (WA) T
Department of Planning and Community Development (Vic)
Department of Planning and Environment (NSW)
Department of Sport and Recreation (WA) T
Developing East Arnhem Limited T
Devonport City Council
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District Council of Streaky Bay Logo
District Council of Tumby Bay
DLGRMA QLD
Dubbo Regional Council Logo
East Gippsland Shire Council T
Echelon Planning
Fortescue Metals Group T
Franklin Harbour Council Logo
Frankston City Council
Fraser Coast logo
Georges River Council Logo
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Glenorchy City Council
Golden Plains Shire Council T
Gosnells City Council
Greater Shepparton City Council
Hobsons Bay City Council
Horsham City Council T
Indigo Shire Council
Inner West Council
Irwin Shire T
Khazanah Nasional T
Knox City Council T
Landcorp T
Latrobe City Council T
Launceston City Council
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Loddon Shire Council T
Logan City Council
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Macedon Ranges Shire Council T
Mandurah City Council T
Maribyrnong City Council T
Meander Valley Shire Council T
Melbourne Accelerator Program
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Moorabool Shire Council T
Moreland City Council T
Mornington Peninsula Shire Council T
Murrindindi Shire Council T
Naracoorte Lucindale Shire Council T
National Growth Areas Alliance
Nillumbik Shire Council
Northern Tasmania Development T
NT Government
Office of Multicultural Interests WA
Oliver Hume T
Orange City Council
Peel Development Commission T
Penrith City Council
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Places Victoria
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Port Phillip
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Regional Development Victoria
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Rockingham City Council T
Royal Agricultural Society of Victoria T
Rural City of Swan Hill T
Rural Councils Victoria T
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Serpentine-Jarrahdale Shire Council T
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South Gippsland Shire Council
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Southern Grampians Shire Council T
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Sunshine Coast Council T
Surf Coast Shire Council T
Telstra T
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Tourism research australia
UDIA New South Wales
University of Melbourne
Urban Growth NSW T
Victorian Planning Authority
Wanneroo City Council T
Waratah Wynyard Shire T
Warrnambool City Council
Wellington Shire Council T
Western Australian Institute of Sport
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Wodonga City Council T
Woodsome Management T
World Heritage Committee
Wyndham City Council T
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The Geografia team

The people powering our progress

 

We believe our team is our greatest asset. With a wealth of experience across many industries, each member brings complementary skills and perspectives to our projects. Our collective commitment to innovation and quality ensures we deliver data-driven solutions that not only meet but exceed our clients’ expectations.

Kevin Johnson

Managing Director

Dean Magee

Chief Data Scientist

Shoaib Burq

Chief Technical Officer

Shashi Karunanethy

Chief Economist

Jane Wong

Senior Analyst

Helena Osborne

Client Services Manager

Daniel Hernandez

Geospatial Analyst

Cesar Nicolas

Marketing and Communications Lead

Nicolette Hupertz

Finance and Office Administrator

Carson Young

Data Scientist

Dolly Crumbles Grainger

Em-paw-ee of the Month (Jan 2025)

Associates

Liz Grainger

Non-Executive Director

Matt Benson

Non-Executive Director

Owen McCormack

Business Adviser

Tim Nott

Urban Economics Adviser

Tom Wilson

Consulting Demographer

Testimonials

Having access to Spendmapp data has transformed Economic Development in the Baw Baw Shire.  The data has allowed us to identify trends and opportunities, monitor performance and provide reports for Council.  The tools within Spendmapp have been valuable in evaluating the success of events and helping to attract business to our Shire.  Spendmapp staff have been fantastic to deal with, offering support and assistance as needed.

Tim Sweeney, Economic Development, Baw Baw Shire Council

Spendmapp has truly enhanced the work we do in Economic Development. Having access to this type of quantitative insight allows us to understand the patterns and factors that influence economic activity in our city and in turn develop strategies with more nuance and specific direction. In addition the support from Spendmapp has been outstanding and staff are on hand to explain or assist at the drop of a hat.

Nicholas Croker, Economic Development Officer, Warrnambool City Council