Spendmapp is an award-winning tool that provides accurate and up-to-date insights into consumer spending patterns across local communities. Spendmapp uses transaction data to help local governments, organisations and businesses track their region’s economic activity. Spendmapp was designed and built by economic development practitioners for economic development practitioners so they can make informed, data-driven decisions.
Having access to Spendmapp data has transformed Economic Development in the Baw Baw Shire. The data has allowed us to identify trends and opportunities, monitor performance and provide reports for Council. The tools within Spendmapp have been valuable in evaluating the success of events and helping to attract business to our Shire. Spendmapp staff have been fantastic to deal with, offering support and assistance as needed.
Tim Sweeney, Economic Development, Baw Baw Shire Council
Spendmapp has truly enhanced the work we do in Economic Development. Having access to this type of quantitative insight allows us to understand the patterns and factors that influence economic activity in our city and in turn develop strategies with more nuance and specific direction. In addition the support from Spendmapp has been outstanding and staff are on hand to explain or assist at the drop of a hat.
Nicholas Croker, Economic Development Officer, Warrnambool City Council
“....Spendmapp appears to be the most promising of new software platform and data source being marketed to local governments and other agencies at the moment. Its capacity to shed light on a number of key questions for economic developers – especially expenditure patterns at a fine scale – could prove invaluable for informing Councils and other decision makers about the outcomes arising from economic development actions."
University of South Australia Business School, Development and Evaluation of Economic Development Measures (Report prepared for Economic Development Australia)
“Spendmapp is a revolutionary tool in economic development and strengthening regional economies such as ours. Having insights into where and why spending is occurring can help improve local retail performance. The available data quantity is huge and will prove invaluable in future economic decisions on behalf of our council and for our community. A massive thanks to the Spendmapp team who are always willing and able to assist in any way they can when analysing and reporting on this data.”
Bess Winkley, Tourism & Community Development Officer, District Council of Cleve
Spendmapp provides the sort of data that modern councils need to make good investment decisions for their communities. The dataset has been of enormous value in understanding the economy, what is driving retail performance and other sectors, and the strategies councils need to invest in to support business growth and community amenity.
Mark Burdack, FGIA, GAICD, Former Director, Orange City Council and Former Chairman, Western Research Institute
"As a new user of Spendmapp, my research team and I are continually learning more about the capacity of this highly sophisticated economic measurement tool. Spendmapp is enabling us to track and analyse real expenditure made by real people. We’ve used it to check the health of and opportunities in our local economy, and we now have a way to find out what local events and major changes mean to the city’s businesses and economy. Importantly the team at Geografia are always on hand to assist with any technical and analytical support. I now fully appreciate why Spendmapp was a winner of the Digital Entrepreneur category of Economic Development Australia’s National Awards 2018."
Daryl Wilson, Manager Economic Growth & Tourism, Wyndham City Council