Established in 2005, Geografia is a specialist social and economic planning, and spatial analysis consultancy.

We work throughout Australia and Asia undertaking comprehensive and innovative research to identify and then solve complex urban and regional planning issues.
Our approach combines rigorous statistical methods with on-the-ground research and consultation.

Clients better understand their communities and economies through advanced analysis and planning tools. This provides the foundation for more effective policy and investment decisions.
Our work is driven by our core principles, to:

  • Support evidence-based decision making
  • Develop, communicate and share new ideas
  • Work in partnership with our clients
  • Improve social and economic planning
  • Make places better

  • Services

    Strategic Planning

    We provide an evidence based approach to identifying and solving the complex issues facing urban and rural communities.

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    Modelling and Decision Support

    We use customised models and decision support tools to understand the influences that shape economies and communities.

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    Using advanced statistical and spatial analysis we dissect data to understand, explain and visualise trends and patterns.

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    Selected Projects

    Our Team

    We are a team of planners, economists and geographers. We bring together a diverse range of skills in spatial planning, research, modelling, community engagement and strategy.

    Dr Matt Benson
    BSc(Hons), PhD
    Matt has a background in community, infrastructure and economic planning. Prior to forming Geografia in 2005, he worked in local government and the private sector. Matt is an experienced project manager and has run large scale projects in Australia and Asia. He is a member of the International Association for Public Participation (IAP2).
    Dr Kevin Johnson
    BSc(Hons), GradCert(Econs), PhD
    Over the last 16 years Kevin has worked in economic research and policy areas for the three tiers of government and the private sector. Since forming Geografia, Kevin has concentrated on the quantitative components of Geografia's work and is highly experienced in statistical, economic and population modelling and decision support tools.
    Matt Low
    BA, BCom, MUP
    Senior Associate
    Matt is an urban planner interested in the interaction between social and economic development. His experience includes undertaking impact assessments, social and economic research, feasibility studies, program evaluation and developing strategies in Australia and Asia. He also has an interest in how technology and data can shape cities.
    Nicki Booth
    Project Support
    Since 2008, Nicki has provided project support to Geografia. Her range of expertise includes consultation, data analysis and research.
    Nick Middleton
    GIS Consultant
    Nick works with Geografia as a spatial analyst and GIS consultant. He helps to understand the impact of urban and regional development on the environment, land use patterns, and economic and social activity.
    Zaeem Burq
    BSc (Hons), PhD
    Statistical and Modelling Consultant
    Zaeem is a mathematician, statistician and data scientist. He is involved in building predictive stochastic models of demographic trends, economic activity, urban sprawl, and housing markets.

    Contact Geografia

    T - +61 3 9329 9004
    F - +61 3 9329 7004
    E -
    Connect with us on LinkedIn
    571 Queensberry Street
    North Melbourne
    Victoria 3051