Service Area
Government, Spatial & Movement Analytics
Solutions Engaged
Consulting
Objective
Using mobility and spend data, analyse the impact of completed and recently commenced infrastructure upgrades on important community spaces in the City. The findings are to be used to evaluate the value of the revitalisation works.
Method
Analysis of people movement and spending behaviour before, during and after upgrades (park and town centre revitalisation projects) to determine the change in: visitor volumes, dwell times, visitor origins and destinations and the scale and scope of economic activity.
Solution
For the park enhancements (completed in May 2024), the data analysis revealed that work (which included upgraded pathways, play areas and other amenities) led to an increase in visitor numbers, particularly during non-work hours. They also increased the size of the catchment area from which visitors were drawn, extended the dwell time and activated the more under-used parts of the location.
For the Town Centre upgrades, which commenced in late 2024, the analysis creates a baseline for evaluating the longer-term impacts on spending by day of week and time of day, visitor numbers and dwell time.
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