science gallery melbourne study
The University of Melbourne
A project to model demand for a new science and arts museum to be built by the University of Melbourne in Carlton, Victoria. It used student enrolment data, population forecasts, museum visitation data and the VISTA travel data survey results to derive catchment areas and a probability model for visits. The results were used as part of a business case successfully seeking funding partners in the museum’s development. The museum had its soft opening in August 2017.